Importance of Website

1. Reasons why your business needs a website
   

1. Convenience for customers

Using the Internet to search for business and products is much easier and faster than any time in the past. Millions of searches are done every day and its commonplace for business to find their next supplier over the web.

2. Provides greater exposure

Your website will be visible to all your potential and current clients. You will o longer be tied to the limited geographical exposure of golden pages or the phone book. Your customers won't need to visit your office or retail outlet to see example of what you do not offer nor will they need a brochure or other marketing materials posted to them.

3. Say so much more

You can say so much more on a website then you could n any print advertisement, golden pages, brochure or TV or radio advertisement. There is no space restriction or time restrictions on a website, so you can say as much you want.

4. Inexpensive, effective advertising

Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather the information they need.

5. Fulfills your brand promise

With a professionally designed website that is an extension of your brand, your website becomes part of the experience of doing business with you. A professional image online will separate you from the competition as the supplier of the choice.

6. Save money

You can save money on printing and postage cost of brochure, flyers, specials, newsletter and other mailings. When it's come to advertising we can deliver guaranteed targeted visitor to your website with an Internet marketing campaign

7. Always available

Your website is available 24 hours a day 7 days a week. When you are unable to answer the phone you can be sure that your website is available to answer your customers question for you.

8. Saves time

The time that you would have spent on the phone answering customer's questions can now be used to invest in growing your business.

9. I have seen free websites before/ My ISP will do it for free.

- Sir/Ma'am, you are getting those websites for free for simple reason & that is, it will never give you a quality & professional website that your business needs. For a nominal price you pay to us for your website, you will be getting true value for your money & other essential features to make your website work for your business.

- Websites designed by ISPs & other firms at low or no cost would have your competitors' advertisement running, it would be more of promotional gimmick or your ISP or the firm that a dedicated professional website to help your business.

10. CORPORATE OFFICE HANDLES THE WEBSITE

[First see if there is anyone at the particular location who is authorized to make decisions about marketing. Also ask if they are sanctioned with budget from the corporate offices, if no… MOVE ON]

• Sir/Ma'am, the website that you have from the corporate office does not focus into your particular location because it is highly generalized for all the locations. So what we would be designing for your is a distinct & dedicated website to promote your business.
  

11. I need to speak with my co-owner/partner first.

- No problem at all sir/ma'am, for that very reason we are giving you ample time to see & evaluate our work & see if it's good enough for your business. You can have your other business associates & see evaluate the website & let us know about the necessary changes to be made until you approve the website.

- Right now, all we are asking to do is to register a domain name which you'd have a complete ownership of, so that even if you don't like the website, you can still keep the domain name all by yourself.

12. I ALREADY HAVE A WEBSITE

[First take down the website address & see if it's his own domain or a sub domain. Ask about how much he is paying for the website & if he is really happy with it]

• It's really nice to hear that you realize the importance of having a website. So what would be your address? How much are you paying for it currently? Are you really satisfied with the design & hosting of the website?
  

[Go through the website and see how the design is, if its fabulous, pitch him add features like a newsletter marketing, shopping cart, online shopping, etc BUT if the design is awful, pitch him for redesigning]

• Sir/Ma'am as I went through your website, I was assured that the design could have been much more professional, the fonts, colors, and logos….could have been much better.
  
• Sir/Ma'am as I suggest you look at hoe the design can work for website. We will be designing a sample webpage for your business & if you like design, we would love to redesign your website & make it an elegant, professional website.
  

13. How will the customers come to know about my website?

- That will be taken care by process of SEARCH ENGINE OPTIMIZATION. We will be posting or circulating your website to major search engines like GOOGLE, YAHOO, MSN, ALTAVISTA.Com on a regular basis so that they can display your website on the first pages of the search results when anyone regular customers about your customers about your website & put it on cards, flyers to let everyone know about your website.

14. Domain names can be registered in $8; the prices are too high for me.

• Sir/ Ma'am, domain names can even be registered for free, but with the payment of $45, with us you not only get a CMPLETE OWNERSHIP of it, additionally you also get to see a sample web page for your business absolutely free.
  
• Sir/Ma'am, those domain names will have your competitors' advertisements running through your website is the true value for money that will undoubtedly start benefiting your business from the day one.
  

 

 

I AM NOT INTERESTED

• I REALLY DON'T THINK IT'S A GOOD IDEA TO SAY TO DO A SAMPLE. IT'S SOMETHING THAT WE WANT YOU TO SIMPLY TAKE A LOOK AT.
  
• SIR, A WEBSITE IS A 24/ SALESMAN, WORKING FOR YOUR BIZ THAT CUSTOMERS LOVE TO DEAL WITH, AT THEIR PREFERRED TIME OF CONVENIENCE.
  

- WHAT WE ARE OFFERING YOU IS NOT JUST GLITZY DESGIN & SPECIAL EFFECTS BUT A BEST CUSTOMISED MARKETTING MECHANISM FOR YOUR BUSINESS THAT WILL UNDOUBTEDLY MULTIPLY YOUR BUSINESS IN NO TIME. (EXPLAIN THE BENEFITS OF E-COMMERCE, E-MAIL, CORRESPONDENCE, ETC)